alternate sponsorship

alternate sponsorship
рекл. попеременное спонсорство*, попеременное финансирование*
а) (ситуация, когда одна и та же программа поочередно спонсируется несколькими рекламодателями, напр., ситуация, когда программа спонсируется двумя рекламодателями, каждый из которых финансирует программу в течение недели)
б) (поочередное использование одного рекламного времени двумя рекламодателями)

* * *
альтернативное спонсорство: 1) поочередное спонсорство одной телевизионной программы двумя рекламодателями через неделю; 2) поочередное использование одного рекламного времени двумя рекламодателями.
* * *
попеременное финансирование
вид совместного финансирования двумя рекламодателями в вещательной рекламе одной программы или общего периода эфирного времени, при котором они попеременно занимают доминирующее положение

Англо-русский экономический словарь.

Смотреть что такое "alternate sponsorship" в других словарях:

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